Fry Baby is hat brand that believes that hats shouldn’t only be functional, they should be beautiful to look at. That’s why every drop has an embroidered patch, designed by a local artist. In November 2024 I was the local artist to collaborate.
'Not Today Mate' is inspired by the imminent threat of deep sea mining. The UN states the deep sea belongs to all of us, but behind closed doors mining companies are attempting to turn an area of the Pacific Ocean the size of India into the world's largest mine. Assemble an army of puffer fish we say!
They were created as a super limited run so don't wait until the tide goes out, gets yours by clicking here.
Below are other concepts for the patch as well as the original 'Don't Mine What's Mine' text for the final design.
'Not Today Mate' is inspired by the imminent threat of deep sea mining. The UN states the deep sea belongs to all of us, but behind closed doors mining companies are attempting to turn an area of the Pacific Ocean the size of India into the world's largest mine. Assemble an army of puffer fish we say!
They were created as a super limited run so don't wait until the tide goes out, gets yours by clicking here.
Below are other concepts for the patch as well as the original 'Don't Mine What's Mine' text for the final design.
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© 2025 John Paine
© 2025 John Paine
